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Amazon business background
A to Z Formula

Helping Beginners Start Their Own |

Have you heard all the excitement about Amazon? A lot of people have.

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Individuals making over $1M/year on Amazon

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People making over $100K/year

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Hours per week is all you need

Brendan Elias - Importing & Amazon Expert
1,060+ reviews on SoTellUs

Meet Brendan Elias

I have successfully sold millions of dollars importing goods from China and selling them on Amazon. And I want to show you a proven, safer and more profitable way to start your own business on Amazon too.

At the A to Z Formula we have a team of experienced importers and Amazon sellers to help you select products, get them into Amazon and create lots of sales.

Learn more about us

Our Mission

Why People Ask Us For Help

Creating an Amazon business is not just about the money. Here are a few reasons people ask us for help.

Create a second income

One of the best reasons to start your own Amazon business is to have some extra money coming in to take the stress off. Many of our students enjoy the extra income to pay their bills, go on a nicer holiday each year and pay their school fees. Some go on to replace their full-time income entirely.

Protect against job loss

Even though there's no job security any more, having your own business means you'll always have an income. Your own business is yours and you can grow it as big as your heart desires. It's the ultimate insurance policy against redundancy.

At home with the kids?

Many of our students are stay-at-home parents who wanted a new challenge which added to their family's finances. Amazon is the perfect business because it doesn't take much time – around 10 hours a week is plenty. You can work while the kids are at school and be there when they get home.

More Fun

Importing goods from China and selling them on Amazon can be an absolute blast! There's none of the tedious packing and sending of goods. You'll attend trade fairs, discover new products and watch your empire grow. Many of our students say it doesn't even feel like work.

I am a huge fan of the team at A to Z Formula for their dedication to their students. The coaching has helped me travel a long way on my journey. No issue has been too great to tackle.

DE

Diana Edwards

Coaching Student — SoTellUs Review

Our Approach

How we help you grow your Business

Without doubt having a business which is simple to run is the best way to create your own 6 figure income. We have created a systematic, proven approach to growing your business that helps you grow your income faster and with far less risk.

Our approach is flexible because it adapts to your current financial situation and available time. Whether you have $1,000 or $10,000 to invest, whether you have 5 hours or 20 hours a week, we tailor our guidance to fit your life.

Proven Approach
Flexible Strategy
Expert Support
Low Risk
Step-by-Step System

Our Students

Who works with the 'A to Z Formula'?

If you have the passion we will help you. Our students come from all walks of life.

Brendan Elias with seminar attendees

Live Seminar — Hundreds of attendees learning to build their Amazon business

People who want to quit their jobs

We love working with people who are prepared to take action. Importing from China and selling on Amazon is a very simple business to run and takes surprisingly little time or effort. Many of our students started their Amazon business on the side and quit their jobs within 12 months.

Retirees

Think your chances of making money stop when you retire? Think again. You can earn more today than ever before. And your years of life experience make the biggest difference. We have retirees earning more from Amazon than they ever did in their careers.

Students & young starters

There's no rule which says you need to work until 65. If you want to set yourself up from the beginning this is the way to go. We know people who never had a real job — they started their Amazon business the second they graduated.

People who have tried & failed

If you have tried to make money from home but failed then this is the opportunity you've been waiting for. Amazon takes all the hard work away from you. No more inventory headaches, no more dealing with individual customers.

As Seen On

As seen on media logos

What you should do now

We run live training and online training sessions for free to show you how to start your own business. Your first step should be to get to a session and learn what it's all about. There's no obligation and no hard sell — just real information you can use right away.