What Our Students Say

“I am a huge fan of the team at A to Z Formula for their dedication to their students. I initially attended a seminar and was impressed with the content and expertise of the speakers. The coaching has helped me travel a long way on my journey. No issue has been too great to tackle and Brendan and Sunit have kept me going with professional guidance and support when needed.”

“I sold $24,995 worth of goods in just 20 minutes. My Amazon turnover grew from $50,000 in my first year to $200,000 by my third year. When I found 500 Pie Face games and listed them at $49.99 each, they flew off the shelves. The A to Z Formula gave me the knowledge and confidence to spot these opportunities.”

“As a stay-at-home mum from Queensland, I built a thriving business selling car accessories through Amazon in America, the UK, and Europe. I order goods from China and have them shipped directly to Amazon warehouses. Every two months I add new products. The scalability is incredible.”

“The VIP program helped me achieve results within 12 months that might otherwise have taken me 10 years. The A to Z Formula opened doors I never knew existed. Brendan is a great guy with a big heart — genuine, generous, and an awesome, ethical player in this industry.”

“Our experience as VIP Fast Trackers has been life-changing. The China sourcing trip with the A to Z team gave us hands-on experience finding suppliers and negotiating deals. We built real relationships with manufacturers and came home with products ready to sell.”

“On point, entertaining, engaging, credible, and an excellent sales presentation. Refreshing to experience an opportunity so enlightening and exciting without the usual 120 mins of meaningless sentences and statistics. You walk away actually knowing what was said.”

“Seminar was really informative. They are willing to help you every step. After the seminar, I made an appointment and voila, I enrolled. I can't wait to start my importing business. I don't have any experience but with the help of the team, I know I will be successful.”

“The seminar was very interesting and motivating. Brendan Elias was just brilliant and inspiring.”

“Inspiring and informative seminar and I am keen to get started selling on Amazon. The whole presentation was engaging and I left feeling like this is something I can genuinely achieve.”

“Great session. The speakers were knowledgeable and the content was delivered in a way that was easy to follow. I walked away with a real understanding of how the Amazon FBA model works and what steps I need to take next.”