Who We Are
About Us
A to Z Formula is led by Brendan Elias — a successful importer and Amazon FBA business owner with millions of dollars in sales. After building his own thriving import empire, Brendan now dedicates his time to teaching others his exact formula for finding high-quality products in China and selling them on Amazon, the world's biggest marketplace.
We believe anyone can lead an amazing and prosperous life doing this. How? With a proven way to finding products and generating a flood of sales on Amazon. And with proven strategies for running and growing your business without you ever having to physically handle your goods.
Founder
Brendan Elias
Brendan's parents were pioneers in the Australian import industry, importing hundreds of goods into Australia in the 1980s and 1990s. Growing up around the business, Brendan developed an instinct for importing that most people spend a lifetime trying to learn.
With millions of dollars of sales under his belt and over a decade of experience teaching others, Brendan is the perfect mentor to take you under his wing and turn you into the next 6-figure Amazon success. He doesn't just teach theory — he's actively doing it himself, every single day.
Join his free seminarWe get great results
When you want to make money from home you need to be working with someone who can get you great results faster. We have an entire team in China, Australia and the USA to help you source products, ensure compliance and maximise your sales.
We hold your hand every step
Going from start to finish is often too much for first-time business owners. This is why we bring in our experts along the way. From product sourcing to compliance to launching on Amazon – we've got you fully covered.
We help people with a passion
We believe everyone can and should lead an exceptional and prosperous life. If you have a genuine passion for changing your life, we can help you. We love working with motivated people who are ready to take action.
Your Dream. Our Mission.
Hundreds of students join our live seminars every month across Australia
Our Promise
What You Can Expect From Us
A massive return on your investment
Working with us means making a small financial investment in your business. You should make at least 10 times what you invest in us at the minimum. Our students regularly invest in training and turn it into 6- and 7-figure Amazon businesses.
Honesty
Everything we say, every expert you hear from, every piece of advice we give you comes from a place of honesty and mutual respect. We will never lie to you. We will never exaggerate what is possible. We will always tell you how it really is.
Humility
Importing and selling on Amazon are constantly changing. Just like you, we're open to new information and we're always learning. We don't pretend to know everything — but what we do know, we share openly.
Our door is always open
When you're a client, our door is always open to you. Whether it's a quick question or an in-depth discussion we won't say no to you. We pride ourselves on being accessible and approachable.
Your Commitment
What We Expect From You
We're committed to your success — and we ask for the same level of commitment in return.
Trust the process
We've helped thousands of people build successful Amazon businesses. Our system works — but only if you follow it. Trust the process, even when it feels unfamiliar.
Honesty
Be honest with us about where you're at — financially, emotionally and in terms of your time. The more honest you are with us, the better we can help you.
Do the work
We can give you the formula, the support and the expertise — but we can't do the work for you. The students who succeed are the ones who put in the effort and take action.
Be open to learning
You don't need any experience to start. But you do need to be open to learning new things. Come with a growth mindset and we'll take care of the rest.
Want to see how this works?
We run live training and online training sessions for free to show you how to start your own business. Your first step should be to get to a session and learn what it's all about.
Attend a Free Seminar