Ensure a Product’s Success on Amazon
Product returns are the bane of every Amazon seller’s existence.
Sometimes, they happen because of awkward buyers.
But more likely than not, they happen because you have a bad product.
The reason why you have a bad product really depends.
Maybe you’ve just completely misjudged the market and produced a product that doesn’t suit its needs.
Or, you’re working with a terrible manufacturer who’s producing awful products that nobody wants to use. And those that might want them, find they break in no time.
Guess where those broken products go.
They go right back in the mail. You end up with another nasty review. Worse yet, you’re losing money every time somebody returns one of your products.
Here’s the thing that you may not want to accept.
Returns are an inevitability when you’re selling a product. Manufacturers make mistakes and some customers just don’t like what they receive.
The key to success is to make your return rate manageable so that you still make a profit.
So, what’s the magic number?
Depending on what you’re selling, it’s anything between 5% and 15%.
At least, that’s the average rate on Amazon.
You’re shooting for a return rate of below 5%. If yours climbs higher, you know you’ve got a problem to solve.
What can you do about a high return rate?
There are a couple of things I’ll recommend here.
The first is to check your products. Grab a few from your supplier (without telling them) and check the quality. If it’s not something you’d buy yourself, it’s not worth putting up for sale.
And if that’s the case, you need a new manufacturer.
You may also need to take a closer look at your product page. Blurred photos and unclear product descriptions don’t help people to make a purchase. Those who still take the risk could end up getting something they didn’t expect.
Show people what they’re getting and you’ll avoid getting returns from unhappy customers.
Those are just a couple of ways to drop your return rate.
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