The Rags to Riches Story of a Street Performer Who Built A $2.8 Billion Dollar Empire

Once upon a time, “G.L.” he was just a regular person.

He grew up in Canada with a love for the performance arts. G.L started putting on shows in high school and he carried his passion into college.

In fact, his passion for performance was so intense that he ended up dropping out of college in his first year.

G.L. took to the streets as a performer. He busked constantly and worked with a performing troupe.

And he barely earned a penny.

That’s when G.L made a decision that so many of us have made.

He stopped chasing his passion and got a “real” job.

G.L. started working at a hydroelectric plant. But three days into the job, the workers went on strike and he found himself unemployed.

That’s when he decided to start chasing his true calling again.

G.L. formed La Fēte Foraine with a couple of business partners and enjoyed some moderate success.

But his vision really catapulted into the stratosphere thanks to a $1.5 million government grant. One of his partners walked 56 miles on stilts to get the grant.

And with that money, Cirque du Solei was born.

The first show proved to be a modest success. And further performances at the Los Angeles Arts Festival brought even more contracts.

That led to a residency in Las Vegas and an explosion in popularity.

Today, Cirque du Solei is worth $2.6 billion. And G.L (real name Guy Laliberté) still owns 80% of the company.

Not bad for a broke street performer who could only hold down a “real” job for three days.

Guy shows us that following your passion can lead to enormous success.

And so, if you’re still stuck in that job you hate so much, I can help you escape the 9 to 5.

I can also help you create the life that you’ve dreamt about for so long.

The Most Amazing Business On Earth

Just like Laliberté, Jeff Bezos made a choice.

He chose to quit his high income paying job on Wall St to start Amazon.

This was in 1994.

This was the year the animated classic Lion King topped the Box Office, pipping Forrest Gump for the #1 spot.

Bruce Springsteen’s Streets of Philadelphia was the world’s hottest single, too.

And now, 25 years later, he might have created the greatest opportunity on Earth - for anyone wanting to start their own business. 

Why?

Because Amazon took everything which was difficult about running a business and solved it.

If you took Walmart, Home Depot, Costco, Lowes, Target, Best Buy, Kohl’s Macy’s and JCPenney – and combined them into one company they’d still be smaller than Amazon.

Based on its sales it would be the 55th biggest country in the world.

And it uses enough cardboard to cover all of Australia in a year.

Yikes!

It’s mind boggling how enormous Jeff Bezos’ empire has actually become.

However that’s not the best bit.

Jeff Bezos realised that, unlike most retailers which bought and sold their own products, Amazon would grow much faster if it let people sell their own goods on the platform.

So it threw the doors open to anyone who wanted to start their own store on Amazon and before long Jeff Bezos became the richest person in the world.

This means if you want to start a business you can partner with Amazon and get access to the biggest marketplace in the world:

1. There are over 244 million active users on Amazon – which means an absolutely colossal number of people you can sell to
2. Amazon don’t just connect buyers with sellers like eBay. You can send your products straight to Amazon and they’ll store them and ship them directly to your customer on your behalf. All you have to do is find what to sell and list it. It’s almost embarrassingly simple
3. On average Amazon ships 608,000,000 packages a year which works out to 1.6 million packages a day – and people still can’t get enough of whipping their credit cards out and buying more and more things

And much more.

To learn more click the button below.

A to Z Formula on Facebook

Guy Laliberte - owner of Cirque du Solei