How Kevin Plank Put Himself $40,000 in Debt to Build a Billion-Dollar Brand

Today, I want to talk to you about a man who built a huge empire from nothing.

I know, it’s a tale as old as time. The rags to riches success story are something that we all aspire to.

But this is a man who made that story come true.

You may have heard the name Kevin Plank before.

Today, most know him as the founder and CEO of Under Armour. If you don’t know his name then you almost certainly know his brand. It’s one of the leading sportswear manufacturers in the world.

It was also something that Plank built from practically nothing.

When he decided to strike out on his own, Plank had pulled together about $20,000 in savings. That was enough to get Under Armour started.

But it wasn’t enough to keep it operational.

Plank ended up putting himself about $40,000 into debt just to keep the company going.

If he didn’t succeed, it wouldn’t just mean the death of his dream.

He would also be in financial ruin.

Of course, his story has a happy ending. Plank trusted in the quality of his product and finally made a landmark sale. He shipped $17,000 worth of products to Georgia Tech University.

Suddenly, people saw the Under Armour brand.

And things skyrocketed from there. Within a few months, Under Armour started making sales to teams in the USA’s National Football League.

A couple of years later, Plank had a multi-million dollar company with hundreds of staff.

Today, Under Armour has almost 16,000 staff and makes about $5 billion in sales.

Plank achieved all of this because he had the courage to strike out on his own and chase his dreams.

Do you want to achieve your dreams of financial freedom?

Do you have the courage to follow in Plank’s footsteps?

I know that you do. You just need a guiding hand to point you in the direction of the right opportunities.

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Brendan Elias

Brendan has been importing products from China since 2001. He built a 7-figure a year business by selling the imported products on eBay and Amazon working as little as 10 hours per week. For the last 10 years, he has been teaching people to run their own business from home by importing goods from China and selling them locally. In that time some students have replaced their incomes, brought new money into their households and some have even become millionaires.